With almost 20 years of experience in the luxury sector, Panida has a wealth of knowledge in account management and marketing communications for the hospitality sector. Prior to joining Chatrium Hotels and Residences, she worked for a number of luxury hospitality brands in Thailand.
A skilled team player with a proven track record of working effectively under pressure, she is known for her expertise in developing integrated marketing communication campaigns that incorporate both traditional and digital marketing techniques. In addition to her marketing strategic planning abilities, Panida has strong production skills and is well-versed in public relations and event and activation planning.
Panida brings a wealth of expertise to her role as Group Director of Marketing Communications for Chatrium Hotels and Residences, where she is responsible for all marketing communication channels, including offline, PR, media relations, event and digital marketing materials to the group's luxury properties.